Simple

Effective

Affordable

Introducing the new look asap

asap products focus on rejuvenating and correcting dry,
sun-damaged and oily skin, minimising the signs of ageing and achieving an overall smooth, clear complexion.

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Your skin deserves an award winner

asap pure mineral make-up provides sheer, flawless coverage, SPF15 protection and beautiful luminosity.

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key ingredients

The active ingredients in asap‘s skin care products have been scientifically tested and proven to produce fast-acting, visible results.

Drawing on alpha hydroxy acids (AHAs), beta hydroxy acids (BHAs), essential vitamins A, B and C and antioxidants, asap‘s active ingredients promote younger, fresher, healthier looking skin.

By encouraging cell renewal and providing protection from environmental damage, asap products help clear blocked pores, stimulate production of new collagen and reduce the build-up of dead skin cells. This helps enhance your skin’s elasticity, texture and firmness.

Alpha Hydroxy Acids (AHAs)
Derived from various plant sources Glycolic Acid is the most active and beneficial of the alpha hydroxy acids (AHAs). AHAs gently loosen the glue-like substance that hold dead cells to the skin without removing the skin’s moisture barrier, revealing fresher, more radiant looking skin. With consistent use, AHAs work beneath the skin’s surface to lighten pigmentation caused by sun damage and stimulate collagen production. By increasing collagen production skin becomes firmer and fine lines and wrinkles less visible, resulting in a more youthful appearance.

BHA Ceramides
Natural lipids (fats), a major component of skin structure, allow skin to retain moisture and work to repair the moisture barrier of dehydrated, ageing and sun-damaged skin.

Biomimetic Tripeptide
Speeds up cell renewal for fresher and more vibrant looking skin. Smoothes the skin structure, hydrates and refines skin to reduce the appearance of wrinkles.

chromabrightTM
An active ingredient with a significant lightening effect on the skin. Helps prevent skin damage caused by UV radiation and inhibits tyrosinase activity, which plays a crucial role in controlling the production of melanin.

CoQ10 (CoEnzyme Q10)
Contains exceptional antioxidant properties to maintain vibrant looking skin and reduce the signs of ageing. CoQ10 can help repair damaged cells, counteract free radical damage and assist with the production of collagen and elastin.

Green Tea/White Tea
Naturally rich in antioxidants to help protect the skin from free radical damage. Green/white tea will not dry or irritate the skin and provides excellent anti-bacterial and anti-inflammatory properties.

Glycolic Acid (AHA)
One of the most active and beneficial of the alpha hydroxy acids (AHAs). AHAs gently loosen the glue-like substance that holds dead cells to the skin without removing the skin’s moisture barrier, revealing fresher, more radiant-looking skin.

asap key ingredient - green tea

Hyaluronic Acid
Binds moisture to the skin and helps retain it. Supports the formation and maintenance of collagen and is the skin’s natural water retainer.

Hydrosalinol
A powerful ingredient that has been shown to limit water loss from the skin and increase hydration.

Idebenone
Closely related to CoEnzyme Q10 in its structure, this powerful anti-ageing antioxidant brightens the look of the skin, provides an environment for cells to repair themselves and help decrease the appearance of fine lines and wrinkles.

Lactic Acid
A naturally occurring AHA (related to Glycolic Acid, although less active), found in milk and honey. Lactic Acid is an effective exfoliant with powerful moisturising properties.

L Ascorbic Acid (Vitamin C)
An essential ingredient needed to produce collagen in the skin. Its powerful antioxidant action helps prevent free radical damage caused by ultra-violet light and environmental pollutants, resulting in reduced skin pigmentation and a reduction in the appearance of fine lines and wrinkles.

Niacinamide (Vitamin B3)
From the family of B Vitamins, it has been shown to stimulate collagen and new fibroblasts. Helpful for addressing skin discolouration and effective in reducing water loss from the skin and increasing skin hydration levels.

Pycnogenol
A potent antioxidant, more powerful than Vitamin C. Extracted from Marine Pine Bark, this naturally occurring antioxidant helps protect the skin from free radical damage, promoting healthier, more youthful-looking skin.

Retinol (Vitamin A)
Assists in skin rejuvenation by stimulating new collagen and improving skin elasticity, texture and firmness. This antioxidant assists in the reduction of blocked pores and pigmentation, resulting in improved skin radiance.

asap key ingredients - citrus

Resveratrol
Increases cell turnover to help firm and smooth skin structure and even skin tone, while providing an immediate, long-term boost of hydration.

Salicylic Acid (BHA – Willowbark)
This BHA has the ability to penetrate and exfoliate inside the pores, as well as on the surface of the skin, making it effective for reducing blemishes and clarifying the skin. It also has anti-inflammatory and antiseptic properties.

Zinc Oxide
An effective sunscreen whereby particles have been reduced to ensure a translucent coverage.